Updated: Dec 28, 2019
Glam Goal Business
7 minute read
As a business owner I have experienced a lot of things that I now consider learning lessons. I'd like to keep you from making the same mistakes with these 5 crucial tips.
1. FIND THE NEED THAT YOUR PRODUCT FULFILLS AND LEAD WITH IT
Understand that your product cannot remedy all problems. As an owner we want to accommodate our customers and may even go out of our way to create a product that we usually wouldn’t. My candles were created to fill the need of relaxation and to remedy dry skin as an all-natural moisturizer. They are massage oil candles made for your skin, and still even better for your home. They are soy based and not paraffin wax which are known to hold more fragrance. I bout killed myself trying to compete with major brands that filled your whole entire house. The candles I make pack a mean punch but know they will not spill outside to your front porch. Most of the other brands burn toxins that are not good for you to breathe in and guess what, you can’t put those on your skin for massages. So understand what makes your product unique and lead with that letting clients know this may not be the product for you. It’s ok you can’t win them all.
2. PROTECT YOUR PRODUCT
Learn to delegate tasks that you’re not good at! Yes this your new born baby and you are skeptical of those who want to touch it. I get it, but grab that lifesaver before you drown. Also, protect your product and don’t give away too much when pitching your product. Skeptical consumers ask more questions to small business owners than they do about that skinny tea or coffee they drink on a daily. I have learned