Getting to the Glamour

March 22, 2019

 

5 crucial tips you need to know as a new business owner!

 

7 minute read

 

As a business owner I have experienced a lot of things that I know consider learning lessons. I'd like to keep you from making the same mistakes with these 5 crucial tips. 

 

1. FIND THE NEED THAT YOUR PRODUCT FULFILLS AND LEAD WITH IT

Understand that your product cannot remedy all problems. As an owner we want to accommodate our customers and may even go out of our way to create a product that we usually wouldn’t. My candles were created to fill the need of relaxation and to remedy dry skin as an all-natural moisturizer. They are massage oil candles made for your skin, and still even better for your home. They are soy based and not paraffin wax which are known to hold more fragrance. I bout killed myself trying to compete with major brands that filled your whole entire house. The candles I make pack a mean punch but know they will not spill outside to your front porch. Most of the other brands burn toxins that are not good for you to breathe in and guess what, you can’t put those on your skin for massages. So understand what makes your product unique and lead with that letting clients know this may not be the product for you. It’s ok you can’t win them all.

 

2. PROTECT YOUR PRODUCT

Learn to delegate tasks that you’re not good at! Yes this your new born baby and you are skeptical of those who want to touch it. I get it, but grab that lifesaver before you drown. Also, protect your product and don’t give away too much when pitching your product. Skeptical consumers ask more questions to small business owners than they do about that skinny tea or coffee they drink on a daily. I have learned that most want a deal and don’t really value your product or are trying to duplicate your product. Trust I have experienced both. Gave away info and a week later Sis is out selling candles, more than three times!! I’ve sold candles and found that they were given to people without my logo. “Are you actually making a profit, Where do you get your fragrances? This smells good how do you make these, so what about the wicks and jars”. Now, I start to tell them these are questions that I answer for investors, where are your coins Sis!? Not to be mean, but to protect my product.